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-- Getting The `Net To Work For You!
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How do you get your site to the top of the search engine
rankings? Here's what Google has to say: Source: Google Webmaster Central The importance of inbound links can't be overstated. If you want your site's pages to appear at the top of Google's search listings, you must have a plan for attracting inbound links. |
Make no mistake about it: if you want to speed your site to the top of the search engine listings, you're going to need inbound links. In fact, Google states unequivocally that "the quantity, quality and relevance of links count towards your rating."
And according to search marketing guru Aaron Wall, "Link building is going to be the SEO trump card for the foreseeable future."
In fact, inbound links give you double benefits - first, they boost your search engine rankings and second, they bring potential customers direct to your site.
But here's where it gets tricky ...
Not all links are created equal. In the land of link building, quality reigns supreme - it's much more important than quantity. Getting a small number of inbound links from relevant, authoritative sites can greatly improve your site's rankings, while dozens of links from lower-tier sites can prove next to useless.
Obtaining quality links from a diverse range of websites is the ultimate objective of any link building strategy. It's also one of the biggest challenges SEOs and website owners face today. Why? Because trying to separate good sites from worthless ones is no easy task. Truth be told, searching for quality links can be like looking for the proverbial needle in a haystack.
The best pages to get a link from will themselves have a high number of inbound links. This high number ensures that these pages:
are popular and likely to be authoritative | |
have human visitors who are likely to click through to your site and | |
will pass on 'link juice' to you (since Google already considers them an authority) |
Here's something else to consider: not only do you want to find high quality link prospects; you want to find sites that will act quickly to create a link back to your site. That way you get an immediate return on your efforts.
So what is the best, most efficient way to find promising link prospects - those that will bring you fast, measurable business results? Better yet, once you do start building quality inbound links, how can you effectively measure and refine your strategy so that you're always one step ahead of your competitors?
see who's linking to your web pages | |
see who's linking to your competitors' pages | |
understand your competitors' strategies and how effective they are | |
filter your searches to find the links you want | |
cherry-pick the best links and save them into a campaign | |
target a specific sector | |
build and manage as many campaigns as you want |
These efforts will collectively earn traffic sales!
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